Market study: The US Quick Service Restaurants (QSR) Market

About Client:

A US-based corporate with multiple businesses was looking for opportunities in the US Quick Service Requirement (QSR) industry

Business Problem:

Client was exploring opportunities in QSR segment in the US, particularly looking for some attractive franchises.

ValueAdd Solution:

Market Overview:

  • Detailed market overview of global and the US QSR market
  • Market sizing, segmentation (demographic, psychographics, and franchise/non-franchise), and recent trends in the US
  • Key drivers, demand-supply, and costing of raw materials & labor

Competitive Landscape:

  • Competitive landscape and intelligence
  • Market share, company tearsheets, and products analysis of key brands (e.g. Yum! Brands, Subway, Burger King, and Starbucks)
  • Costing of setting up a franchisee and an independent QSR

Key Results:

  • A report on franchisee model of key brands and an independent QSR
  • A go-to-market strategy for a QSR in the US

Benefits Delivered:

  • An insightful comparison of setting up franchisee of well-established brands v/s an independent QSR.
  • A go-to-market plan including size of operations, locations, and # of outlets
  • Cost-effective research solution
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