Market study: Educational Mobile Apps Development for Kids

About Client:

A California-based technology company focused on Mobile applications

Business Problem:

Client had plans to launch focused applications (for both IOS and Android) on educational aids, rhymes, poems, and educational games, for kids aged 6+ years

ValueAdd Solution:

Market Analysis:

  • A rigorous study of online educational avenues (including internet, mobile, tablet, and iPad) for kids in the concerned age groups
  • Market sizing, key trends, segmentation (e.g. by region, gender, and subjects such as educational aids/games, rhymes, and stories) in the US
  • Key drivers, preferences and behavior of consumer (parent and kids), and technology

Competitive Analysis:

  • Competitive landscape of companies in mobility apps development
  • Being highly unorganized sector, the players are dispersed and mostly private
  • Study of substitute products of such apps

Key Results:

  • A detailed report with key recommendations on key potential features in apps
  • Go-to-market plan support at a reasonable costs

Benefits Delivered:

  • Market assessment of apps or resources on internet and mobile phones
  • Helped client with positioning the apps suitably on internet and mobile
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